The Bachelor of Business Administration (BBA) is a bachelor's degree in business administration. In China, the degree is conferred after four years of full-time study. 

Its course is designed to offer a broad knowledge of the functional aspects of a company and their interconnection, but in the meanwhile, it allows specialization in a particular area. 

Additionally, the degree promotes the student to develop practical, managerial, and communication skills and business decision-making capability. 

Generally, the university will provide a series of training and practical experience to exercise the students in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.