Zhejiang University is one of the top university in china and its department of management is one of the most highly ranked management department as well. Having the privilege to study in such a first-class Masters in Business Administration program has always been my dream. I will like to pursue my masters degree in this field of study for a period of two to three years. Throughout this period, my study and research will be focused more on multi-media marketing and general management. It is a well known fact that my country Nigeria with its ever growing population and vast natural resources is likely to become the Africa biggest economy and is indeed a good destination for business. But this large industry have over the decades remained unexplored, which is also part of my reason why i choose to study in Zhejiang University and have a better understanding of how to start and run a sustainable business enterprise.