The university of International Business and Economics is my preferred choice for a Doctorial degree for three main points. Firstly its location in China implies an immersion in China’s rich culture, history and progress. This will afford me the opportunity to gain a real feel of how China’s operational models perform, possible drawbacks and results. Also, the schools research hubs especially its international business and marketing group will ensure access to likeminded individuals and cutting edge research being placed at such a crucial research nerve point will improve the quality of my research. Lastly being placed in a multicultural environment will have propensity of acting as a melting point of different schools of thought this will in my mind be a decisive factor in my academic growth.