Today I perceive that life for me has been a process of conscious evolution. An integral part of this growth has been the value system imbibed in me by my parents, teachers and mentors and an immense liking for science. As I embark upon a new stage of my life, I believe that a postgraduate study will provide a milestone in my career along with invaluable experiences that will allow me to become a successful, innovative professional and assist in accomplishing my goals. Ten years from now, I envisage myself as a full-fledged marketing professional in an organization. My decision to pursue graduate studies in your institution is underscored by my desire to be a part of the graduate program at your institution. The pioneering works going on at the marketing department, which include the development of skilled students and good studying environment, perfectly match with the field of my interest. At the same time, I am confident of contributing originally to the ongoing work at your department. By working under the guidance of distinguished faculty, I shall certainly be able to exploit my potential to the fullest. I am confident that overall opportunity to study at your institution will broaden my horizons and give me an opportunity to gain world class education and help me become an excellent world citizen.