I have heard great thing about this university from a very good friend that lives in Chengdu. I need to learn chinese for my future job (I want to become a diplomat in Asia) and I thought Chengdu would be a nice place to discover while learning chinese. I didn't want to go to huge cities like Beijing or Shanghai. The Southwestern University of Finance and Economics has a good ranking among schools, and also seems very well located within Chengdu city, so all of that makes it a big plus for me.