Many reasons. I would really like to Improve my level of Chinese and I feel this University is best for that. It has an excellent reputation as a first class university for Languages, being one of the premier language institutions in all of China. It has good accessibility for the rest of Beijing, giving many opportunities to find native speakers to practice with. The courses it offers are offered at times that are convenient for me and at a pace which will facilitate learning. A friend strongly recommended the University to me.