From my experience, the most important feature that keeps users engaged in a mobile app is a seamless and intuitive user experience. No matter how innovative the idea is, if the navigation, speed, or design feels clunky, users will drop off quickly. Personalization features—like tailored content, push notifications, and smart recommendations—also play a big role in retention.
That’s why choosing the right development partner matters. For example, companies offering iOS app development services in Dubai focus heavily on combining clean UI/UX with robust performance, ensuring that apps not only attract downloads but also keep users engaged in the long term.