“Because the facilities here for my subject are second to none” – this shows that your subject has been at the forefront of your mind when making a sensible choice of university, again demonstrating your level of commitment to it. You can mention specific facilities to show that you’ve read into it thoroughly. “Because I liked the approach this university takes to my course” – even within the same subject, every university takes a slightly different approach to the way it’s taught and structured. The university question is another good opportunity to show that you’ve really thought about the course and gone to the effort of finding a university whose approach to the subject you agree with. You can even name specific modules that set this university’s course apart from the others offering the same subject. Along similar lines, you could also mention the university’s great reputation for your subject, or the presence of certain lecturers you feel inspired by (though don’t let this last point dominate your answer; lecturers often move about or go on sabbatical, so even if there’s a particular academic you admire, they may not end up teaching you).