I would like to apply for International Masters in Business Administration in Renmin University of China as it is one of the best business schools around the globe, ranked number 43 in 2016 among all the business universities in the whole world. This is because my current industrial job experience, past internship and my final year project have made me to understand the vast applications of Marketing that are occurring in the business industry. This caught my attention and created a thirst of further knowledge to study the aforementioned course in China. I have keen interest in undertaking a research project titled Effective Corporate Image Management as a Strategy for Enhancing Profitability of a company. China is known for its vast economic growth over the years, therefore that makes it a lucrative environment to carry out the research so as to learn how the companies manage to succeed. The knowledge gained from the research will then be used as a benchmark for developing countries such as Botswana to learn how to best manage organizations for success.